Full disclosure: I have this book. I make bread using its recipes. I LOVE the bread.
...but for Pete's sake it is not artisan!
The basic recipe is a wet, no-knead dough that - when properly baked - comes out with a snapping, crisp crust and dense interior. It is delightful. I eat it warm, even though the book says you shouldn't. I love it. Love it, love it, love it.
But I am just some asshole blogger. I am not an artisan. And if something takes only five minutes, it is not an art. Five minutes and no kneading! For real. I think you would have to at least knead the dough two or three times to even qualify for the "a" in artisan. This you mix only until wet and leave in the fridge until you're ready to cut off a hunk and bake it. That gets me the "a" in asshole.
I may have said this before, but I think bread and cheese are so often mis-characterized as artisan because they are two foods that really do have a huge segment of artisan products within them. I make both bread and cheese. One of those things for a living, even. But frankly, I am not an artisan. Oh -- my cheese is good. Really good, actually. But it is not artisan. And I really can be kind of an a-hole. ...but at least it is not because I claim to be an artisan when I am not.