One woman's rage against the abuse of the term "artisan" in the world of processed food.
Thursday, November 3, 2011
Artisan Cola Soda Syrup
Artisan Cola Soda Syrup. Really. For you to craft Artisan Sodas at home.
If you even think of buying this stuff, you're a jerk. And I don't mean that in some clever, soda-related double entendre. I mean you're a complete and utter dipshit.
If I wanted to get all Wikipedia on this, I am sure I could prove that the original colas were snake oil medicine tonics. And I think we could all agree that while conning suckers out of their money is an art, the stuff you sell them is not actually artisan. But I don't even care that you can' t have artisanal medicine - I care that cola beverages have never been anything other than mass produced, corporatized drek. Ever. That is the opposite of artisan.
Two more things. One, the website copy: "Handcrafted in small batches in Northern California wine country, these American artisan syrups in Cola, Lemon Lime and Root Beer flavors recall the old-fashioned sparkling drinks of yesteryear." ...Well, thank Baby Jesus! I was completely unable to find any of those exotic, antique beverages in modern day America!
And two, from the "news" part of their website in Sept 2010: Big news! Oprah loves our products...
Oh, the places I could go with that. But let's just say, case closed on artisan soda syrup.
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I've only just started reading your blog, and I love it already!
ReplyDeleteI've just started too - read back through all your posts this morning. Just brilliant!
ReplyDeleteHave you seen this one? I think these hit the market sometime in May...
ReplyDeletehttp://www.sampratt.com/sam/2011/11/fartisinal.html