One woman's rage against the abuse of the term "artisan" in the world of processed food.
Friday, October 28, 2011
Artisan-decorated Oreo Cookies
OK, to be fair, the marketing geniuses at Neiman Marcus did not attempt to classify the actual Oreo cookies as artisan. But to charge $50 for 15 Oreo cookies, they had to put the word in there, somewhere. ...So they are "artisan-decorated."
Can I just repeat? F-I-F-T-Y D-O-L-L-A-R-S. For one sleeve of Oreos. I am in the wrong damn business.
Did you get a good look at these things? What exactly is artisan about sticking three cashews on the top? Are the nuts arranged in a feng shui manner that will bring happiness to the digestive corner of your stomach? Because really, to the untrained eye, it looks like some mommy blogger just had "Culinary Day" instead of her normal homeschooling. (Apologies to my mommy blogging, homeschooling friends.)
I suppose "artisan-decorated" is not as egregious as an outright co-opting of the artisan food label. But I feel it bears saying on last time. FIFTY DOLLARS! And they didn't even use artisan fucking sprinkles. FML.
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You are so right. I started whining about the same thing a few months back.
ReplyDeleteIt's only artisanal for people stupid enough to pay that much for Oreos dipped in chocolate with crap stuck on them. FYI, the chocolate makes them impervious to milk.
ReplyDeleteLove-Love-Love your Blog! Found you 'cuz of a link from Dr. Grumpy and now you're on my reader....
ReplyDeleteKeep up the Good Work!
Some people will spend that much money on something stupid just because it comes with a fancy label. Those folks need to get a life! (and also the idiots who made these things, and the Neiman Marcus for selling them!)
ReplyDeleteIt has long been a theory of mine that if you slap a big enough price tag on something, people will buy it, even if it's sewage sludge sprinkled with coal dust.
ReplyDeleteI'm exaggerating slightly. But anyhoo. Love this blog! Never fails to make me chuckle.