One woman's rage against the abuse of the term "artisan" in the world of processed food.
Thursday, August 11, 2011
Artisan Polenta
I think we've hit a new low. Artisan polenta? It's corn meal, people.
Can you guess what makes it artisan? Apparently, the price. This corn dust is $11.59 a pound. In US dollars. ELEVEN FIFTY NINE.
As a food activist, I often go on and on about how we are not paying the true cost of food, but really... $11.59?! For that price it better have been ground by the worn, nubby teeth of an authentic Piedmontese grandmother.
Polenta is peasant food. It is cornmeal mush - a dish historically eaten because poor people needed to fill their stomach with something before putting in a hard day's work. This is just batshit crazy.
And even though they are telling you it is stone-ground, let me assure you, it is not artisan. I can tell you from personal experience, pulverizing shit doesn't take a lot of skill. It just takes rage. Of which, once again, I am full-up.
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If you call it grits, it's a whole lot cheaper.
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